Direct Mail Marketing

Make It Personal and Capture Attention

Direct mail is one of the most powerful communication strategies available to marketers, boasting a proven track record of generating a higher return on your investment. Our team of experts can put your data to work for you and increase response rates with our powerful segmentation and modeling tools that increase message relevance and improve performance.

With Vision Graphics Inc., personalizing your print piece doesn’t have to be expensive or challenging. Variable data print technology allows businesses to greet their customers by name using customized text and images, captivating attention and compelling response with content relevant to each unique recipient

Personalized one-to-one direct mail can be measured and customized across a wide range of projects, including postcards, letters, brochures, benefit kits, non-profit fund raising, annual reports, dimensional direct mail and loyalty programs.

TOP REASONS CONSUMERS LIST FOR PREFERRING DIRECT MAIL Convenience – Ability To Easily Reference – Portability > Can read the info when it is convenient (73%) Can refer back to the info when needed (61%) Can take info easily to different place (40%) More private if sent through the mail

THE_PROBLEM

The Problem

One of the most sophisticated resort conference centers in the Rocky Mountain region was relying on a classic self-mailer with a follow-up postcard to generate leads among professional meeting planners. The response declined each year, despite variations in list, offer and creative.

The Solution

A fresh approach to the client’s creative included repositioning the resort to depict its unique “proposition” attributes. Using our data management solutions we were able to manage, evaluate and track the client’s customer and prospect database and deliver new insights to improve the targeting strategy. A multistage direct marketing campaign featuring the new creative was launched.
The_Solution
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The Impact

  • The new campaign generated a response rate of 39% over prior campaigns, without the use of incentives or discounts.
  • Efficiencies in production, mailing and postage produced a significantly more effective campaign at an identical budget to prior year.
  • Program received a BMA Gold Key Award for marketing excellence and was a DMA Echo Award finalist.
 

More Case Studies

"I have been printing maps with 1Vision since 2009. I had no experience with professional printing when I started my company. 1Vision was very helpful introducing me to the process and capabilities of professional printing. I was very impressed with how they handled my novice experience in printing and 8 years later I am still happy to be printing with them. I had one other local company print a map and it did not compare in quality to 1Vision. For map printing they are hands down the go to print shop."


Farid Tabaian
Owner / Chief Cartographer, Singletrack Maps, LLC

"Thanks for working with us through some trying times to consolidate our marketing fulfillment and print on demand systems. The expertise and effort your company brought together to solve our problems while reducing our costs, has not gone unnoticed by anyone in our company. We are looking forward to doing even more with Eagle:xm in the future."


Vice President of Marketing

"I am going to be entirely frank. I cannot imagine having the level of success that we have without the partnership we have had with Eagle:xm over the past 15 years."


Vice President of Marketing

"They created a turn key acquisition solution, it’s automated and I don’t have to worry about it."


Marketing Manager

"The key distinction between direct marketing and mass marketing is when you know it’s going to work. The mass marketer doesn’t know until the end. The direct marketer knows in the beginning."


Seth Godin

Maintain Brand Consistency Across Retail Locations

Discover how our solutions can streamline and unify your brand experience.
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